research and discussion we have learned that The May Co.’s
success is directly attributed to their progressive efforts
to expand their use of information technology. They are
focused on acquisition and retention and have made Customer
Satisfaction the basis for a business model tailored to
accommodate a wide range of product offerings. They have set
out to satisfy the varied needs of a consumer base that many
other credit card issuers have chosen to cut out of their
a partner, our approach encompasses a
a role in increasing response to marketing campaigns.
our script writing expertise and knowledge of how the
human voice impacts the behavior of
consumers to strengthen customer relationships.
the lifetime value of your firm’s customer.
We invite you to consider the following detailed
strategies that will assist your company in your efforts
to achieve your goals. The strategies that we are
recommending have been monitored and tested with tightly
controlled variables. As a result of this scientific
testing we have been able to establish a proprietary
knowledgebase of principles that allow us to
consistently deliver marketing breakthroughs and
RECOMMENDED STRATEGIES FOR VOICE BROADCASTING
Customer Acquisition: Lower your customer
acquisition costs. Acquiring new customers is always a
priority and is costly. We can help you reach a large number
of prospects within hours to facilitate the expansion of
your member base. The low cost structure of Voice
Broadcasting ensures the lowest cost for a acquiring a new
· Pre-call on acquisition focused direct mail and your
print adds to increase response.
· Stand alone call campaigns to drive general population
consumers to your stores.
· Drive consumers to your website to apply for credit card.
· Stand alone call campaigns to your credit card holders to
offer private sales, other benefits, and to announce a new
Loyalty/Retention: Improve customer loyalty and
retention by maintaining a close, personal relationship with
your customers. This strategy includes several types of
messages that accomplish two main goals: Shows the customer
you appreciate their business/loyalty, and provides
information which allows them to maximize their relationship
with you by taking advantage of features and benefits. We
run this strategy in a “Wave Campaign” format which
consists of three or more messages.
· Goodwill call – Welcome new members, thank them for
their business, anniversary messages.
· Informational call – alternative methods of bill
payment, Rewards program status, time-sensitive information,
benefits to shopping online, special offers, updates
· Reward call – credit line increases, special offers for
long-time customers, additional credit lines for online
Studies (based on research of The May Co.’s VM campaign):
1. Retention/Loyalty: Pre-call on President’s Letter to
preferred credit card holders. The client’s goal was to
increase anticipation for the letter and to highlight a
special discount coupon that would allow them to save
additional money during an upcoming sale event.
Outcome: The client's results exceeded their expectations.
They received a 15% response rate for the group who received
the pre-call message compared to the group that did not,
which received only 7%. The lift in sales revenue for the
promo group was 100% higher than historical record.
Retention/Customer Loyalty: Pre-call on direct mail catalog.
The client’s goal was to contact current customers to
increase anticipation for the catalog and highlight a
special discount that would allow them to save additional
money during the holiday season.
Outcome: The pre-call message increased the historical
average order from $66.00 to $133.00. This represented an
increase of their average catalog order of over 50%.
Target your company’s leading customer base and provide
that customer niche with information regarding product &
service upgrades, added value tips and other offers specific
to their needs.
· Credit insurance
· Credit line increases
· Additional credit card offers
· Travel services
· Awards programs
Account Management: Use task related messages to move your
customers along in a process that ensures highest customer
return and smooth business transactions. This increases
consumer knowledge of the tools you provide and lowers costs
or missed opportunities resulting from delays in critical
· Activation of credit card.
· Documentation return to accept credit limit increase.
· Bill payment reminder.
· Drive to web for customer transactions.
One of the most unique features of Voice
Broadcasting is the ability to know exactly who you left a
message with, who was home between 9 a.m. to 5 p.m., who has
a disconnected phone number, who has a fax machine, etc…
Our reports not only give you a summary of how many calls
were made and what percentage of the calls each of the
categories were but a detailed report which shows each
number, what time it was called, what date it was called,
and the result of the call. These reports can be given to
you on a weekly basis via e-mail.
The pricing model that we have developed is “all
inclusive”. Pricing for Voice Broadcasting services is
done using a “cost per dial” method that includes the
· Strategy Development – overall analysis of current
marketing plan in relation to the project we are being asked
to work on and integration of VB into that plan.
· Script Concept – development of two or three initial
concepts by which to approach the consumer with your
· Written Script Development – after the Concept and
Strategy have been established, two scripts will be written
that support it using two different appeals.
· Message Recording – using voice talent specifically
chosen for the appeal and offer being made. A voice which is
consistent with your branding efforts.
· Analysis and Adjustment – by analyzing the results of
the campaign which includes the rate of response, type of
responder and conversion ratio, we will adjust the script
appropriately and retest until we have an agreed upon
Volume of dials and term of commitment are the two
indicators considered when developing a pricing model. Give
us a call for custom pricing.
“Voice Broadcasting delivers a higher response rate than
direct mail with the speed and
low-cost advantage of e-mail... all this combined with the
warmth of a personal call.”
us Today for a personal quote: